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Hilton Content Strategy


From 2018-2019, I contracted at Hilton as a Content Strategy Specialist. During my time at Hilton, I helped launch a documentation website for the Hilton enterprise to use. This section will provide screenshots of the website, the content approach document, which provides an overview of the project, and a WordPress training guide. Hilton considers the following information proprietary, and has given me permission to use it.

Background on Site

The site is divided into four main sections. Users can learn more information about Content Standards, which includes best practices for writing Hilton content. Within the Channels and System pages, users can learn about the different tools and how everyone works together. In addition, the site has a section for extras. This portion of the site has information about content vocab governance, which helps organize and define metadata and vocabulary used across teams and is especially useful for the Hilton’s Digital Asset Manager or DAM. Finally, I included a screenshot of the Contact Us page. Instead of having a comments feature on each page, we wanted to direct users to the contact us form to help track the types of questions we received.

Skills and Tools

Lead project manager on documentation site, Context

Provided strategy about the site’s structure and page layout, content calendar, maintenance, archive system, and governance

Designed and led WordPress training for entire Context team

Used project management software including Trello Board, Basecamp, PublishPress

Content Strategy Report


With two other group members, I helped create a content strategy report. Together, we analyzed the current website and social media content for the Technical Communication Department of the University of North Texas (UNT). In addition to our qualitative and quantitative assessments and competition analysis, we considered specific content goals given to us by the department. The final report provides an in-depth look at how UNT can improve their website and social media content strategy. 

Skills and Tools

  • Comprehensive editing

  • Audience Analysis

  • Qualitative and quantitative research audits

  • InDesign, Google Docs, Slack

  • Basic Design Principles