DoctorLogic

Objectives

I worked at DoctorLogic as a Digital Content Manager. Here, I researched, wrote, refurbished, and edited website content for doctors and healthcare professionals. I did not help with the design portion of the site. I offered feedback when the structure or layout of content works better a certain way, but otherwise, our development team managed how the site looks and flows. While writing, I used SEO keyword strategies and inserted the content into a content management system (CMS).

In addition, I worked collaboratively with project managers and different departments through a project management software called Teamwork. The second part of my job included utilizing artificial intelligence strategies to help with content development. Finally, helped with content marketing for a variety of clients. This included blog writing, SEO updates, and SEO research.

Skills and Tools

• Use Teamwork and Google Docs to collaborate with internal and external stakeholders.

• Develop and manage content for new healthcare websites.

• Use SEO strategy to write content.

• Write blogs for content marketing.

United Way of Tarrant County

Objectives

I helped the United Way of Tarrant County develop content for their new website. Initially, I met with the stakeholders to understand their needs. After meeting, I audited their previous content, and implemented a project plan. During the project, I maintained a Google Sheet that included links to revised content. While writing, I used best content design practices to develop copy for UW’s audience and site.

Skills and Tools

• Project Management

• Audience Analysis

• Google Sheets and Docs.

• Comprehensive editing

ESL Editing Project

Objectives

I helped edit an English as a Second Language (ESL) graduate student's scientific research paper, "A Review of Corrosion Behavior in Bulk Metallic Glasses." He has graciously agreed to let me use his paper as an example. I have redacted all identifying information. The second page illustrates all of my track changes and comments, then the page after that is the edited version with all tracked changes accepted. 

For the chapter, I employed the following comprehensive editing steps, which included reviewing the purpose, creating editing goals, evaluating/editing the content for organization, visual design, and style of the document. Finally, I created study materials to improve the student’s writing.

Please note, the charts included within the article are from different sources. Therefore, I was not able to edit for consistency. 

Skills and Tools

• Track changes and comment features in Word

• Audience Analysis

• InDesign

i5 Web Works Social Media

Objectives

I worked at i5 Web Works for three and a half years. During my time with i5 Web Works, I started off as a social media and blog content writer. I curated, researched, wrote, edited, scheduled, and published content for 15 different clients from various industries such as lawn care companies and spine doctors. As the company grew, i5 Web Works promoted me to content coordinator to help manage and edit content from two new copywriters.

Skills and Tools

• Managed copywriters

• Managed content strategy for a few clients

• Used Google Analytics to create strategies

• Performed comprehensive editing

• Scheduled content through Sprout Social (social media scheduling tool)

Smithsonian Folkways Recordings Social Media

Objectives

For one year, I worked at Smithsonian Folkways Recordings as a Sales and Marketing intern. Here, I ultimately found my love for working with content strategy, website, and social media content. I was still quite young during this position, so my writing style has definitely improved. I love showing pieces from this position because I learned a tremendous amount from my year here. Ultimately, I found my next steps in life.

During my internship, I wrote, researched, curated, designed, monitored, analyzed, and scheduled content for all of their social media platforms. I worked on several major campaigns including:

• Wrote all the content for #SIShowdown. This campaign #SIShowdown asked fans to choose their favorite object at the Smithsonian. Ultimately, we came in second after Bao Bao the baby panda.

• Covered the 2014 Smithsonian Folklife Festival.

• Published content for all new album releases in 2013-2014.

• Covered Pete Seeger’s death.

• Researched a hip-hop box set.

This is only a small subset of what I did here, and I am focusing more on the content responsibilities. I have also included only Facebook posts to show more content.

Skills and Tools

• Hootsuite

• Facebook, Instagram, Twitter, and Tumblr